Bernd Hummel GmbH will commence the distribution of shoes, apparel and accessories of the hugely successful Santa Monica, California-based American health and fitness brand Beachbody® . Bernd Hummel GmbH, a family-owned business, will launch the first Spring/Summer 2018 collection along with its existing brands KangaROOS and flip*flop. It is the first time Beachbody® Performance Apparel and Footwear will be made available in Germany, Austria and Switzerland.
“Beachbody® is a modern, successful and attractive fitness brand. With the fast-growing fitness market, we believe that this is a perfect combination for our existing brand portfolio. Germans are very much into fitness – and we are second placed in Europe in the number of fitness club memberships. We are very happy to get the opportunity to launch and establish Beachbody® Performance Apparel and Footwear here”, says CEO Bernd D. Hummel.
Beachbody® , a worldwide leader in health and fitness headquartered in Santa Monica, California, was founded in 1998 with the mission to help people achieve their goals and enjoy healthy, fulfilling lives. Beachbody® ’s formula of world-class fitness, nutrition, motivation and support has proven again and again to deliver results for its customers. Whether through Beachbody on Demand (BOD) the streaming platform featuring Beachbody® ’s portfolio of iconic fitness brands like P90X® , INSANITY® ;, 21 Day Fix® , and CIZE® ; via its superfood shake, Shakeology® ; through its premium line of sports nutrition supplements, Beachbody Performance; and now with the launch of its much anticipated apparel and footwear collections, the Beachbody® name has come to define the power of putting a healthy lifestyle within everyone’s reach.